“Price is what you pay. Value is what you get.”– Warren Buffet

In today’s competitive market, striking the right balance between growth and margin optimisation is key. Overpricing risks losing customers to competitors, while underpricing can eat into profitability. With online pricing at our fingertips, innovation is vital to steer clear of a price race to the bottom.

In our upcoming series, we will delve into crucial topics:
– Product Pricing: Strategically positioning products in the market.
– Product Mapping: Comparing products with competitors.
– Automation: Real-time tracking of product and competitor pricing for an updated price list.
– Pricing & Marketing: Leveraging brand and performance marketing to boost margins.