In the rapidly evolving retail landscape, manufacturers are increasingly exploring direct-to-consumer (DTC) strategies to take control of their customer relationships and boost profitability. At Insight-Labs, we believe that bypassing traditional middlemen and selling directly to customers offers manufacturers numerous advantages,…
In today’s competitive market, striking the right balance between growth and margin optimisation is key. Overpricing risks losing customers to competitors, while underpricing can eat into profitability. With online pricing at our fingertips, innovation is vital to steer clear of…
During a recent project I worked with a business to map their entire product range (over 500 SKU) in the UK and Internationally. We started by attributing competitors to each of their product categories. To ensure we did this consistently…
